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In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission--\"To organize the world's information and make it universally accessible\"--and its much-quoted motto, \"Don't be Evil.\" In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google--and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the \"evil\" it pledged to avoid.

When it comes to Google's management philosophies, people associate two ideas with the search giant. First, don't be evil. Second, let engineers spend part of their time on personal projects. But there's much more to Google's success than that. For readers seeking deeper insights, The Google Way investigates the history and unconventional strategies that make Google a very different (and very inspiring) company. But the question remains, \"Can everyday companies follow this enlightened path?\" By identifying the 12 key strategies in Google's quick rise to the top, author Bernard Girard offers readers a set of well-defined principles to help them emulate Google’s success.

Cloud services make it easy to get infrastructure in a flexible and on-demand way. While there are many cloud services to choose from, Google Cloud Platform offers unique services that let you focus on building powerful applications. Google Cloud Services in Action teaches readers to build and launch web applications that scale while leveraging the Google Cloud Platform. Readers begin with the basics, learning how cloud services work, and the specifics of the Google Cloud Platform. The book includes hands-on step-by-step instruction on deploying applications, handling large amounts of data, and much more. By the end, readers will know how to build, leverage, and deploy cloud-based applications so web applications get started more quickly, suffer fewer disasters, and require less maintenance.

In its current form, fair use doctrine provides a personal defense that applies narrowly to the specific use by the specific user. The recently issued Supreme Court ruling in the landmark case of Google v. Oracle illustrates why this is problematic. While the Court ruled that Google's use of Oracle's Java API packages was fair, the ruling does not protect the numerous parties that developed Java applications for the Android operating system; it shelters only Google and Google's particular use. This is not an isolated problem; the per use/per user rule cuts across fair uses of copyrighted works, and it always leaves follow-on users in the cold. Authors, musicians, documentary filmmakers and media outlets who win fair use cases cannot freely market their works that incorporate fair use content, since their victories do not carry over to other users. Fair use under extant law is a very limited privilege. This Article proposes a far-reaching reform not only of copyright law as applied to software, but of the fair use doctrine itself. Our proposal consists of three interlocking elements. First, we call for the introduction of a new in rem conception of fair use, under which a fair use ruling would serve as a property remedy that shelters all subsequent users of works who fairly incorporate preexisting materials. Under this new conception, a finding of fair use would run with that new work, like an easement to all other distributors, broadcasters, publishers, performers and others who use it. The introduction of this new type of in rem fair use would result in the division of fair use into two conceptions—one in rem and one in personam—that would co-exist alongside one another. Second, we would grant judges discretion to decide which fair use conception, if any, should be granted in any particular case. Judges would be able to employ the traditional in personam rule, allowing fair use to avail only the specific defendant before it, or they could adopt an in rem fair use ruling, creating a property entitlement that runs with the work embodying the fairly incorporated content. Third, we propose two default rules to assist judges in making their decisions. Specifically, we propose that the default setting of fair use would depend on the type of use being examined. Where the claimed fair use consists of incorporating the protected copyrighted material in a new copyrighted work—such as the Android operating system—the default fair use would be of the in rem variety. However, in all other cases of claimed fair use, the traditional, familiar in personam conception would be the default setting. This approach would create clarity about the status of follow-on fair uses, but permit judges to tailor their rulings case by case. Implementation of our proposal would yield several significant improvements to the current fair use doctrine. It would permit judges to take account of the potential for future uses of the fair use work, without handcuffing them to a single approach. Moreover, it would increase certainty with respect to the use of copyrighted work by lowering transaction and litigation costs for creators of new works. Finally, the version of fair use we advocate would enhance the use of copyrighted content.

As both governments and tech companies increasingly seek to regulate speech online, these efforts raise critical, and contested, questions about how far those regulations can and should extend. Is it enough to delink or delist material in a geographically segmented way, or are global delinking and takedown orders needed to protect the underlying interests at stake? These questions have been posed in two high-profile disputes before the European Court of Justice and in litigation that has pitted Canadian and U.S. courts against one another. Meanwhile, a new form of geographically-segmented speech regulation is emerging—pursuant to which speech is limited based on who is speaking and from where, as opposed to what is being said. This Article examines the ways in which norms regarding speech, privacy, and a range of other rights conflict across borders, and examines the implications for territorial sovereignty and prospects for democratic control. It details the power of private-sector players in adjudicating and resolving these conflicts, the ways in which governments are seeking to harness this power on a global scale, and the broader implications for individual rights. It offers a nuanced approach that identifies the multiple competing interests at stake—recognizing both the ways in which global takedowns or delisting can, at times, be a critical means of protecting key interests, and the risk of over-censorship and forced uniformity that can result. The Article also suggests new forms of decision making and accountability to reflect the shifting power structures and increasing porousness of borders online.